To test OVOB (one video, one blog), we created two new properties a month ago:
- empty MGN TV YouTube channel
- empty MGN TV blog
For every video we uploaded to the MGN TV YouTube channel, we wrote an MGN TV blog post embedding the video with compelling editorial text and screenshots for SEO.
After 28 days we compared the views on YouTube vs. web.
28-day period: Oct 12 to Nov 8
Result: 128% more web views for the new YouTube channel!
We did the same 28-day test with our established Freedom! Central YouTube channel and a new, empty blog.
Same 28-day period: Oct 12 to Nov 8
Result: Only 6% more web views for the established YouTube channel.
New YouTube channels benefit most from OVOB by embedding each video on a blog post with compelling editorial text and screenshots for SEO.