To test OVOB (one video, one blog), we created two new properties a month ago:
- empty MGN TV YouTube channel
- empty MGN TV blog
For every video we uploaded to the MGN TV YouTube channel, we wrote an MGN TV blog post embedding the video with compelling editorial text and screenshots for SEO.
After 28 days we compared the views on YouTube vs. web.
First test
28-day period: Oct 12 to Nov 8
YouTube: 3,198 views
https://www.youtube.com/mgntv
Web: 4,100 views
https://mgn.tv
Result: 128% more web views for the new YouTube channel!
Second test
We did the same 28-day test with our established Freedom! Central YouTube channel and a new, empty blog.
Same 28-day period: Oct 12 to Nov 8
YouTube: 45,600 views
https://www.youtube.com/freedom
Web: 2,700 views
https://tip.tm
Result: Only 6% more web views for the established YouTube channel.
Summary
New YouTube channels benefit most from OVOB by embedding each video on a blog post with compelling editorial text and screenshots for SEO.